The opportunities for Ultra Personalization of Products and Services, or UPPS in short, are great, but they are not yet known by most Dutch entrepreneurs and designers. The Field Lab wants to help entrepreneurs experiment and accelerate developments, but also inspire other entrepreneurs and creative professionals. That is why we show the ‘demonstrators’ that are developed within the Field Lab to a wider audience and share the knowledge on a platform.

The nature of the assignment must therefore lend itself to this knowledge sharing. Entrepreneurs and creative professionals can submit a project proposal, in which the facilities and support from the field lab can be used.

How does it work?